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05:26:23 pm

How Victorinox Created the Swiss Army Watch

The organization that's most related to the Swiss Army name, Victorinox, has existed for over a hundred years. Pretty much everyone

knows about the traditional Swiss Army knife after all these years, but not as
many people are aware of the top quality that is put into the company's Swiss
Army timepieces. This article describes some of the reasons why these
timepieces are of the highest quality.

Victorinox had already been making their renowned knives for
far more than 100 years when decisionmakers felt the call to produce different
gear to enhance their first product. Right after a study in the U.S., their
most significant area, pointed out to them that many people were interested in buying
other great tools that matched the company's cutlery in calibre, the company's
leaders began thinking of creative options. After a while, Victorinox decided
they would build a line of Swiss Army wrist watches as a result of the vibrant
reputation for Swiss superiority in that industry.

During the early times, they encountered a problem they were
forced to deal with; offering outstanding watches would require that they have
control throughout the final putting together of the wrist watches. In order to
achieve desire, the leaders in the company ultimately erected a new facility in
2002 which would allow them to have absolute control over the development of
their watches.

Keep in mind that a considerable amount of the time and
effort it takes to produce and put together top notch wrist watches has got to
still be done skillfully by hand by watch experts with superior watchmaking
talent. The very fact Victorinox continues to create wrist watches of such high
quality is definitely an incredible feat in and of itself; the company produces
virtually 1 million wrist watches every single year, inspite of having a
workforce that's primarily composed of human laborers.

Victorinox wristwatches come from only the finest
components. Just about all of the watches they produce are crafted from ETA
movements. ETA is the name of a company from Switzerland that produces
movements for timepieces (the mechanism that actually results in the motion of
the ticking hands). ETA movements are found in the majority of Truly Swiss
timepieces, including top-of-the-line 5-star makers such as Tag Heuer and

In spite of their supreme quality, Victorinox as well as
other Swiss watch enterprises are under assault from a completely new dilemma.
These reputable Swiss watchmaking organizations are seeing large numbers of
overseas companies emerge with low quality watches. The particular reason why
these organizations are showing up is due to a rule which states that watches
can be named “Swiss” if the movement is at the least 50 percent from a Genuine
swiss corporation.

In particular, quite a few Oriental companies, have made
good use of this norm. These companies manufacture wrist watches that they
claim are Swiss-made, ask for a luxury price range for their wristwatches, and
afterwards make them to a far lower standard than real Swiss-made wristwatches.
More recent enterprises without the reputation are riding the coattails of the
status that Swiss watch-making enterprises have developed over hundreds of
years merely because they refer to themselves as "made in
Switzerland" and consumers automatically believe that they're good quality
as a result.

Despite having this concern, the Swiss watchmaking community
will continue to stay robust. Here is a statistic that must have Swiss watch
executives smiling: only a little sliver (three percent) of the millions of
different watches consumers buy in the world are wristwatches made in
Switzerland, but well over 50% of the dough spent on watches worldwide goes to
buying them. And at the top of that group are corporations just like Victorinox
that offer wristwatches of top-notch quality at an affordable price.

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